Human-Centered Design
We prioritize understanding user needs and experiences, ensuring that our solutions are both effective and relevant to your target audience.Data-Driven Insights
By leveraging AI analytics, we gain deep insights that inform our design process, leading to more successful outcomes for your business.Iterative Prototyping
Our approach encourages rapid prototyping and testing, allowing us to refine solutions based on real feedback and data.Meet the Authors
Explore the services we offer that integrate design thinking and AI for maximum impact.
Daniel Graff
is a Distinguished Research Fellow and Director of the Strategic Design Lab at Tongji University, China. He has 16 years of experience in design innovation and research. He teaches Design Thinking, Design Methods & AI, and Business Model Innovation.
Mark A. Clark
is Professor of Management and Faculty Fellow of the Institute for Applied Artificial Intelligence at American University, USA. His research and teaching centers on team performance, leadership, and collaboration.
Dan Li
is a PhD student in the Design A.I. Lab at Tongji University, China. Passionate about integrating art and technology, she focuses on innovative solutions in smart city visualization, art installations, and branding strategy.
Lei Xia
is a PhD student in the College of Design and Innovation at Tongji University, China, and a visiting PhD student in the Ideation Lab at Massachusetts Institute of Technology. He is a product designer and researcher with expertise in user experience, industrial products, and enterprise systems.
